Cracker Barrel Old Country Store Inc. will be opening a fast casual biscuit house named Holler & Dash this spring in Homewood, Ala., according to local news reports.
The Lebanon, Tenn.-based family-dining chain’s long anticipated fast casual concept, first reported in early 2015, has been set to open by the end of the company’s fiscal 2016 year, which is July.
The Tennessean said Cracker Barrel has hired local chefs Jason McConnell and Brandon Frohne to help develop the Holler & Dash menu.
McConnell, who opened the Red Pony and 55 South restaurants in Franklin, Tenn. developed Holler & Dash’s signature biscuit, the company said. Frohne is the former executive chef at Mason’s restaurant at the Loews Vanderbilt Hotel in Nashville, Tenn.
Janella Escobar, a Cracker Barrel spokeswoman, said in a statement last February, when plans for the fast-casual concept were first revealed: “We believe, and third-party consumer research supports, that the Cracker Barrel brand is the most unique and differentiated brand in full-service dining, with high levels of customer loyalty and satisfaction.
Cracker Barrel Old Country Store was founded in 1969 and has 635 company owned locations in 42 states.